Meet the Publican: Jon L.
Jon L. is full of wit and creative energy! We sat down with our new Creative Director to find out first hand what makes this Publican tick.
1. What’s your favourite thing about PUBLIC?
My favourite thing about PUBLIC has to be the people. It’s amazing coming to work every day to share ideas with people that genuinely care. Not just about the work, but about each other and the world that we live in.
2. What’s your next adventure?
I just got back from a family vacation to Florida. Evan and Avery (10 and 6 years old) had a blast. Amanda, my much better half and I don’t have our next adventure officially planned out yet. But right now we’ve got it narrowed down to France or a desert. One would be filled with galleries and food. The other with dust and cacti.
3. What’s the best advice you’ve ever received?
My Grandpa always said to “Try your best. That’s rough enough”. I know he meant that as long as I put everything I had into whatever I was doing, it didn’t matter what the outcome was. But It has always motivated me to make sure that my best was anything but rough.
4. Favourite ad? Past and present.
There have been so many ads that have made a lasting impression on me. But there are a few that always rise to the top.
The Baja California Starburst ad from 2005 was the funniest commercial I had ever seen. It still makes me laugh today.
When I saw the Volvo Trucks “Epic Split” for the first time, I wished I had created it. It took the tried and true structure of a product demonstration ad to a whole new level. The dialogue was beautiful. The cinematography was incredible. The sound track was perfection. And the split truly was epic.
More recently, Åland Bank created a credit card that allowed their customers to view the true cost of their purchases by showing them not only the financial cost, but the environmental impact of each of their purchases as well. The monthly statement comes with suggestions to help individuals balance their carbon footprint on a local and global level. Such a simple idea that can make such a massive difference in people’s purchasing choices.
5. What social impact issue means a lot to you?
I was fortunate enough to be a foster parent to several children over about 5 years. It was amazing to be able to make a difference in their lives on such a direct level. The Children’s Aid Society has a very challenging job and I’m very happy to have been able to help.