How to Get Over 30 Million Media Impressions (and Almost as Many Opinions)
PUBLIC recently teamed up with the City of Toronto and the Ontario Council of Agencies Serving Immigrants (OCASI) to launch a public education campaign to help combat Islamophobia, xenophobia and anti-immigrant sentiment in Toronto. The goal was to highlight Toronto’s diverse culture and encourage conversation around underlying biases and discrimination.
The campaign includes transit shelter ads across Toronto, a social media campaign and a website designed to encourage discussion and engagement.
In total, the OCASI campaign secured over 31 million earned media impressions. The anti-islamophobia ads also generated a rich discussion on social channels and engaged people at a national and international level.
This Latest News article was written by Martha Grant, SVP Marketing & Communications, Public Inc.