PUBLIC Opinion

Check out some of our latest content for Fast Company, Financial Post and others.

Phil Haid on The Agenda with Steve Paikin: Profit with Purpose

PUBLIC CEO Phil Haid joins Steve Paikin on TVO's The Agenda to discuss profit with purpose and how corporations can meaningfully integrate purpose to help drive their bottom line.

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Social-Impact Branding Isn’t Going Anywhere This Year–And Neither Are The Gaffes

The year has only just begun and H&M has already inadvertently inaugurated the “biggest brand fails of 2018” list. Having released–and then quickly pulled–a product photograph depicting a young black child wearing a “Coolest Monkey in the Jungle” sweatshirt, the company was attacked for being insensitive, offensive, and, to some, racist.

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On Purpose and Profit: The Business Case for Social Impact Branding

Airlines may wince at the thought of taking a stand on a divisive issue, but they’re realizing that it doesn’t pay to keep quiet anymore either.

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Is a stronger social mission what Apple is missing?

After its announcement that it’s now using 100% renewable energy, can the company go further in instilling values into its mission?

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The Say/Do Gap of Conscious Consumerism

As norms change and the desire to fit in and look good increases, the “say/do” gap tends to be larger than one admits.

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How To Take Giving Tuesday To The Next Level

What once was an antidote to consumerism has become an overly simple way to offset holiday excess. It's time for a refresh.

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How #KissAndMakeup Misses The Mark On Solving Cyber Bullying

A makeup company's hashtag campaign has good intentions, but fails to create real change.

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Why Embracing Profitable Good—Not CSR—Will Help You Stay Ahead

Three reasons to adopt a new approach to balancing your business interests and social impact.

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Do it like Sir Richard. The gutsy, entrepreneurial approach to profit and purpose.

If there’s one thing you take away from this article it’s this: Have the courage to be bold and have fun when making money and doing good.

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The Myths of Conscious Consumerism

It would seem we can’t go a week these days without seeing a new brand campaign using social purpose to help sell a product.

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