PUBLIC Opinion

PUBLIC CEO Phil Haid joins Steve Paikin on TVO's The Agenda to discuss profit with purpose and how corporations can meaningfully integrate purpose to help drive their bottom line.

The year has only just begun and H&M has already inadvertently inaugurated the “biggest brand fails of 2018” list. Having released–and then quickly pulled–a product photograph depicting a young black child wearing a “Coolest Monkey in the Jungle” sweatshirt, the company was attacked for being insensitive, offensive, and, to some, racist.

Airlines may wince at the thought of taking a stand on a divisive issue, but they’re realizing that it doesn’t pay to keep quiet anymore either.

After its announcement that it’s now using 100% renewable energy, can the company go further in instilling values into its mission?

As norms change and the desire to fit in and look good increases, the “say/do” gap tends to be larger than one admits.

What once was an antidote to consumerism has become an overly simple way to offset holiday excess. It's time for a refresh.

A makeup company's hashtag campaign has good intentions, but fails to create real change.

Three reasons to adopt a new approach to balancing your business interests and social impact.

If there’s one thing you take away from this article it’s this: Have the courage to be bold and have fun when making money and doing good.

It would seem we can’t go a week these days without seeing a new brand campaign using social purpose to help sell a product.