PUBLIC Opinion

When Red was founded by Bono and Bobby Shriver back in 2006, it was born out of necessity. The Global Fund—an organization dedicated to fighting diseases like AIDS, TB, and malaria in the developing world—had launched in 2002, with a commitment to garner private sector engagement and raise funds from governments in an effort to accelerate the end of AIDS. But the private sector was not biting, contributing only $5 million in the Global Fund’s first four years. This low level of funding was threatening to jeopardize ongoing commitment levels from the public sector.

As norms change and the desire to fit in and look good increases, the “say/do” gap tends to be larger than one admits.

What once was an antidote to consumerism has become an overly simple way to offset holiday excess. It's time for a refresh.

A makeup company's hashtag campaign has good intentions, but fails to create real change.

Three reasons to adopt a new approach to balancing your business interests and social impact.

If there’s one thing you take away from this article it’s this: Have the courage to be bold and have fun when making money and doing good.

It would seem we can’t go a week these days without seeing a new brand campaign using social purpose to help sell a product.

"How can you profit by doing good? What's in it for you? How can we get businesses to make money, but also create social impact?"

Every little bit of change helps, and teaching businesses that there is money to be made in doing good is a valuable step in making the world better.

Rather than scowl at CEO Howard Schultz's bold attempt to further the race dialogue, we should admire his tenacity and modern corporate leadership.