One Brave Idea.

American Heart Association Logo


Reach the brightest and most unconventional thinkers in cardiac research around the world and get them to apply for an unprecedented $75 million dollar research grant.


The One Brave Idea campaign needed to reach a broad spectrum of the best and brightest – anyone who could bring bold and unexpected thinking to heart disease research. To this end, we utilized a mix of PR, vertical print, social, and digital media tied around a core idea that sums up what our clients and the world are in need of: One Brave Idea.


During the one-month application period, One Brave Idea surpassed all projections and received hundreds of detailed applications from over 22 countries worldwide. The submissions are now in, and we’re eagerly awaiting the announcement of the researcher who will pick a team and lead the way to the next big breakthrough in heart disease.

20 million online advertising impressions