How do we get more Canadians proactively testing their risk for Type-2 Diabetes?
Develop a campaign that would encourage Canadians to take the Canadian Diabetes Association’s CanRisk Health test.
Using the insight that Canadians are more time-starved than ever (or at least think they are) we developed a highly targeted campaign that would reach people with a very simple message – it only takes 2 minutes to find out your risk of getting Type 2 Diabetes.
180,000 Canadians took the test. That’s 60,000 more than the 2015 objective and a 120,000 visit increase over the previous year.