Putting workplace mental health at the top of the agenda.

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To develop and scale a workplace mental health initiative that would transform the way organizations talk about, and support, mental health in the workplace.


We developed the Not Myself Today brand and toolkit, designed to raise awareness, reduce stigma, and foster psychologically safe work environments. As a flagship initiative of the Canadian Mental Health Association, Not Myself Today is comprised of a wide-ranging set of activities, materials and resources for companies, managers, and employees. It engages all levels within an organization in meaningful conversations so that we are all better equipped to not only take better care of our own mental health, but that of others around us, as well.


Now in its 6th year, Not Myself Today continues to gain momentum in hundreds of workplaces across Canada and internationally, reaching over 350,000 individuals in total. Not Myself Today helps increase understanding around mental health and mental illness, promotes open dialogue, and creates a more supportive and safe work environment.