Kick Diabetes


Sun Life Logo

OUR CHALLENGE


How we can use social media to get Canadians to take an online Type 2 Diabetes test?

Create a campaign that leverages Sun Life Financial’s partnership with the Canadian Football League to encourage Canadians to take an online test to find out their risk of Type-2 Diabetes. Check out the test here: http://take2minutes.ca/

OUR APPROACH


We created a social media program that pitted CFL players against one another while engaging their fans. “Team Kick Diabetes” lasted through the eight weeks leading up to the Grey Cup. Check out the Diabetes test here: http://take2minutes.ca/

OUR IMPACT


Kick Diabetes received 26MM social impressions and 248MM media impressions across North America. More importantly, it exceeded the 8K goal, encouraging 18K Canadians to take the CANRISK test.