The Zoo has a 40-year legacy as a family destination. We were approached to bring attention to the fact that the Zoo is far more than an entertainment venue. In fact, it plays an important role in education and conservation.
Get closer. Discover more. We created a cross-platform campaign based on interesting facts about the animals at the Zoo with a typographical treatment that literally encouraged people to get closer to discover more.
Twenty million impressions online, fifteen million impressions through television and a rise in ticket sales and attendance. It turned out that the GTHA was, indeed, interested in getting closer and discovering more.