with purpose

A Public Statement to Brands

Transforming your company into an environmentally friendly, socially responsible, ethical and sustainable business is hard.


But we’ve been helping courageous companies thrive in the complicated, purpose-driven world since 2008.

Our team goes to work every day to help accelerate change in society, helping businesses and organizations become a greater force for good.


We can help you, too.

Let’s make an impact, together.

Our Work

Deck The Stalls

Deck The Stalls

Girl’s Opportunity Alliance

Girl’s Opportunity Alliance

Hudson’s Bay Foundation

Hudson’s Bay Foundation

Shoppers Foundation For Women’s Health

Shoppers Foundation For Women’s Health

Jays Care Foundation

Jays Care Foundation

Meals On Wheels America

Meals On Wheels America

Johnson & Johnson

Johnson & Johnson

City of Toronto

City of Toronto

Everything we create is designed for impact.

Platforms

An evolved approach to corporate and social responsibility corporate philanthropy that is designed to elevate social impact while driving benefits back to the business through close organization/brand alignment.

Campaigns

A campaign designed to create business and social impact by driving customer acquisition, product sales, employee acquisition and retention, donation, or issue engagement (pledge, volunteerism, education, etc.).

Branding

A new or evolved brand strategy that puts social purpose at the core. This strategy influences brand, marketing, internal communications, CSR, social impact and community investment.

Find out how we can help your brand differentiate with purpose.

Read More →

Deck The Stalls

2023 PUBLIC HOLIDAY CAMPAIGN     The Challenge  Every year, we take the budget that other agencies put towards client gifts and use those funds to create a campaign for...

  • Client

    PERIOD.

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Sunnybrook

THIS PLACE IS SPECIAL    The Challenge  The hospital market in general, but in particular in Canada is a ‘sea of sameness’. A lot of the hospital brands look,...

  • Strategy

    Campaign

  • Client

    Sunnybrook Health Sciences Centre

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Girl’s Opportunity Alliance

GET HER THERE   The Challenge  Today, more than 100 million adolescent girls around the world are not in school. That’s a lot of empty desks—and a lot of...

  • Strategy

    Campaign

  • Client

    Obama Foundation - Girl's Opportunity Alliance

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Hudson’s Bay Foundation

CHARTER FOR CHANGE     The Challenge  In May 2020, Hudson’s Bay Foundation engaged Public to help develop its new Social Impact Platform. The task was to develop a platform...

  • Strategy

    Campaigns

  • Client

    Hudson's Bay Foundation

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Shoppers Foundation For Women’s Health

MAKE WOMEN’S HEALTH MORE VISIBLE    The Challenge  When it comes to health, women have historically been left out of the conversation, leading to a lack of access to...

  • Client

    Shoppers Foundation

  • Tags

    Campaign

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Jays Care Foundation

THE PLAY BALL     The Challenge  The Toronto Blue Jays are a historic franchise that helps inspire kids across the country to play a game we all love. Sadly,...

  • Client

    Jays Care Foundation

  • Tags

    Platform

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Meals On Wheels America

GIVE A LITTLE BIT The Challenge  In the wake of the pandemic, nearly 9 out of 10 local Meals on Wheels programs believe there is unmet need for...

  • Strategy

    Campaign

  • Client

    Meals On Wheels America

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The Body Shop

The Challenge Cosmetic testing on animals was legal in many countries around the world, including Canada. The Body Shop tasked us with inspiring a new generation of...

  • Strategy

    Campaigns

  • Client

    The Body Shop

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Converse

LIFE’S TOO SHORT TO WASTE   The Challenge Fast fashion is having a devastating impact on the environment and is an unsustainable business model. As part of the brand’s...

  • Strategy

    Branding

  • Client

    Converse

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NBCUniversal

#ERASETHEHATE   The Challenge Hate happens when people are targeted because of who they are. It thrives when we stay silent. Our task was to help spark a cultural...

  • Strategy

    Campaigns

  • Client

    NBCUniversal

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Johnson & Johnson

OUR RACE TO HEALTH EQUITY | MY HEALTH CAN’T WAIT  The Challenge Due to systemic racism, in the United States and around the world, the color of your...

  • Strategy

    Campaigns

  • Client

    Johnson & Johnson

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September 1, 2021

City of Toronto

#TORONTOFORALL    The Challenge To create more visibility, authenticity and action orientation in the space of diversity and inclusion in Toronto with the hopes that meaningful progress can be...

  • Strategy

    Campaigns

  • Client

    City of Toronto

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