Why CEOs are still missing the point on social impact

recent survey of CEOs is a stark reminder of how far our economy still needs to go before social impact is seen as a key business driver.

According to the survey, while American business leaders feel more pressure than ever to speak out on social issues, they still would rather not. Instead, they’d prefer to focus on the bottom line: a plurality say their most important communications goal this year is to sell their products and services.

To read the full article on FastCo, click here.