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Maple leaf in focus
Brand Community Impact
8 min read

The Purpose of Canada Day

Image of a black man and woman with the former showing his middle finger, as part of the #EFF2020 campaign.
Campaigns Health Impact Public
5 min read

#EFF2020: A Fitting Send-Off to the Worst Year Ever.

Black and white image of Joan Hanawi from Lyft
Impact Lab
7 min read

Public Lab Profiles - A conversation with Joan Hanawi from Lyft

Billboard on Yonge-Dundas square with text "When is the month we celebrate freedom from racism?"
Community Impact
3 min read

When Do We Celebrate Freedom from Racism?

black and white image of a mic
Brand Impact Public Editorials
12 min read

How Brands Respond Today Will Determine How Consumers Act Tomorrow

image of ice cream with choco chips on it with text that says 'Ice cream for change. Join us!'
Campaigns Impact
9 min read

What Ice Cream Can Teach You About Building a Movement

Buildings pictured from ground
Community Impact Public Editorials
9 min read

Will Purpose Drive the Post-Pandemic World?

store front with hanging lamps and bicycle in front
Community Impact Public Editorials SMB
9 min read

Saving Small Business

Phone screen with social media apps like Instagram, Facebook, and Twitter in focus
Digital Impact Public Editorials Social Media Technology
10 min read

Can “Tech for Good” Be Better?

Person sitting at a computer with fingers on their keyboard
Campaigns Crisis Impact Public Editorials
8 min read

5 Guidelines for Brand Building Through Crisis