Platforms

Aphria Inc.

  The Challenge To develop a social impact platform that positions Aphria Inc. as a leader in the cannabis industry, setting them apart from their competition and providing...
  • Strategy

    Platform

  • Client

    Aphria

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LCBO

2021 The Challenge Drunk driving increases around long weekends and holidays. The LCBO tasked Public to develop a campaign to bring awareness to the importance of responsible consumption...
  • Strategy

    Platforms

  • Client

    LCBO

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Subway

The Challenge To develop a social impact program for Subway Canada that drives measurable impact on an issue that ties to their business, inspires their franchise owners...
  • Strategy

    Platforms

  • Client

    Subway

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Starbucks

The Challenge To increase the number of worldwide volunteer hours for Starbucks employees from 250,000 to 1,000,000 by 2015.   Our Approach We developed a corporate citizenship strategy and created...
  • Strategy

    Platforms

  • Client

    Starbucks

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TD

  The Challenge To develop an enterprise-wide citizenship platform that meaningfully and measurably delivers on the bank’s purpose and brand promise, while addressing a tangible social need.   Our Approach We...
  • Strategy

    Platforms

  • Client

    TD

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Maple Leaf Foods

The Challenge To drive attention and engagement in an issue that does not get a lot of attention, especially during a federal election.   Our Approach We reframed not caring...
  • Strategy

    Platforms, Campaigns

  • Client

    Maple Leaf Foods

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