World-changing work

#EFF 2020

  The Challenge The year 2020 will likely go down in history as one of the most fucked up, painful, traumatic, chaotic years of the 21st century. Wildfires...
  • Strategy

    Campaigns

  • Client

    A Public Campaign

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The Body Shop

The Challenge Cosmetic testing on animals is still legal in Canada and worldwide. Can that inspire a new generation of conscious consumers to the brand?   Our Approach Tap into...
  • Strategy

    Campaigns

  • Client

    The Body Shop

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Johnson & Johnson

  The Challenge To build awareness of Johnson & Johnson’s enduring commitment to frontline health workers around the globe, through its Center for Health Worker Innovation.   Our Approach Johnson &...
  • Strategy

    Campaigns

  • Client

    Johnson & Johnson

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NBC Universal

The Challenge Hate happens when people are targeted because of who they are. It thrives when we stay silent. Our task was to help spark a cultural...
  • Strategy

    Campaigns

  • Client

    NBCU

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UNIQLO

2020 Campaign The Challenge Following the success of our 2019 campaign Warm Welcome, we were tasked to create a 2020 in-store and online holiday fundraising campaign for UNIQLO...
  • Strategy

    Campaigns

  • Client

    UNIQLO

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Starbucks

The Challenge To increase the number of worldwide volunteer hours for Starbucks employees from 250,000 to 1,000,000 by 2015.   Our Approach We developed a corporate citizenship strategy and created...
  • Strategy

    Platforms

  • Client

    Starbucks

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Converse

The Challenge Fast fashion is having a devastating impact on the environment and is an unsustainable business model. As part of the brand’s innovation agenda, we were...
  • Strategy

    Branding

  • Client

    Converse

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Maple Leaf Foods

The Challenge To drive attention and engagement in an issue that does not get a lot of attention, especially during a federal election.   Our Approach We reframed not caring...
  • Strategy

    Platforms, Campaigns

  • Client

    Maple Leaf Foods

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‘Hanks for Distancing

  The Challenge COVID was ramping up and, with it, social-distancing fatigue. And with more and more people lining up for their morning coffee or a bottle of...
  • Strategy

    Campaigns

  • Client

    A Public Campaign

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Rexall

The Challenge Drive people into Rexall to get their flu shot. Viruses are infectious, so, the more people get vaccinated, the better off we all are. It’s...
  • Strategy

    Campaigns

  • Client

    Rexall

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Nestlé

  The Challenge To reinforce Nestlé Canada’s reputation as a company committed to its sustainability goals.   Our Approach Wanting to tell an important story about how Nestlé’s packaging is changing...
  • Strategy

    Campaigns

  • Client

    UNIQLO

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VIVEAU

The Challenge It can be difficult for families to identify and choose healthy drinks with pure ingredients, since packaged drinks are so often deceitfully marketed. For VIVEAU,...
  • Strategy

    Branding

  • Client

    VIVEAU

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TD

  The Challenge To develop an enterprise-wide citizenship platform that meaningfully and measurably delivers on the bank’s purpose and brand promise, while addressing a tangible social need.   Our Approach We...
  • Strategy

    Platforms

  • Client

    TD

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Subway

The Challenge To develop a social impact program for Subway Canada that drives measurable impact on an issue that ties to their business, inspires their franchise owners...
  • Strategy

    Platforms

  • Client

    Subway

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Meals on Wheels America

  The Challenge To help Meals on Wheels America inspire businesses and individuals to keep up the generosity and kindness that helped improve millions of isolated seniors’ lives...
  • Strategy

    Campaigns

  • Client

    Meals on Wheels America

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Aphria Inc.

  The Challenge To develop a social impact platform that positions Aphria Inc. as a leader in the cannabis industry, setting them apart from their competition and providing...
  • Strategy

    Platform

  • Client

    Aphria

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LCBO

2020 The Challenge To help the LCBO pivot to meet the urgent needs of Ontarians at the start of the pandemic. The solution had to create impact across...
  • Strategy

    Platforms

  • Design

    LCBO

  • Client

    Johnson & Johnson

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City of Toronto

The Challenge To create more visibility, authenticity and action orientation in the space of diversity and inclusion in Toronto with the hopes that meaningful progress can be...
  • Strategy

    Campaigns

  • Client

    City of Toronto

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ACCHO

The Challenge Due to social and systematic barriers, African, Caribbean, and Black women in Ontario are disproportionality testing positive for HIV. Our challenge was to encourage these...
  • Strategy

    Campaigns

  • Client

    ACCHO

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CRAM

The Challenge The University of Toronto, Ryerson, York and OCAD wanted to come together for an evening of free interactive learning across 30+ events at multiple venues,...
  • Strategy

    Branding

  • Client

    CRAM

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Girls Scouts

  The Challenge While the Girl Scout brand is well recognized and highly trusted, the organization came to us after experiencing a multi-year membership decline. They were struggling...
  • Strategy

    Branding

  • Client

    Girls Scouts

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Nestle Cocoa

The Challenge Help Nestle’s confectionery business re-position ​Unwrap Some Good and market the value proposition of their sustainable cocoa plan in a clear, compelling manner.   Our Approach Show Nestle...
  • Strategy

    Branding

  • Client

    Nestle Cocoa

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