The Challenge
The year 2020 will likely go down in history as one of the most fucked up, painful, traumatic, chaotic years of the 21st century. Wildfires...
HANKS FOR DISTANCING
The Challenge
COVID was ramping up and, with it, social-distancing fatigue. And with more and more people lining up for their morning coffee or a...
GIVING TUESDAY – A WARM WELCOME
The Challenge
Following the success of our 2019 campaign Warm Welcome, we were tasked to create a 2020 in-store and online holiday...
BACK THE FRONTLINE
The Challenge
To build awareness of Johnson & Johnson’s enduring commitment to frontline health workers around the globe, through its Center for Health Worker Innovation.
Our...
DON’T STOP NOW
The Challenge
To help Meals on Wheels America inspire businesses and individuals to keep up the generosity and kindness that helped improve millions of isolated...
The Challenge
To educate Canadians on Nestlé Canada’s sustainability goals and packaging commitments.
Our Approach
With an important story about how Nestlé’s packaging is changing for the better, we...
The Challenge
Help Nestle’s confectionery business re-position Unwrap Some Good and market the value proposition of their sustainable cocoa plan in a clear, compelling manner.
Our Approach
Show Nestle...
The Challenge
Drive people into Rexall to get their flu shot. Viruses are infectious, so, the more people get vaccinated, the better off we all are. It’s...
The Challenge
To create more visibility, authenticity and action orientation in the space of diversity and inclusion in Toronto with the hopes that meaningful progress can be...
The Challenge
To increase the number of worldwide volunteer hours for Starbucks employees from 250,000 to 1,000,000 by 2015.
Our Approach
We developed a corporate citizenship strategy and created...
The Challenge
To develop an enterprise-wide citizenship platform that meaningfully and measurably delivers on the bank’s purpose and brand promise, while addressing a tangible social need.
Our Approach
We...
The Challenge
Cosmetic testing on animals is still legal in Canada and worldwide. Can that inspire a new generation of conscious consumers to the brand?
Our Approach
Tap into...
The Challenge
Fast fashion is having a devastating impact on the environment and is an unsustainable business model. As part of the brand’s innovation agenda, we were...
SPIRIT OF SUSTAINABILITY
The Challenge
To help the LCBO pivot to meet the urgent needs of Ontarians at the start of the pandemic. The solution had to create...
PLANT POSITIVITY
The Challenge
To develop a social impact platform that positions Aphria Inc. as a leader in the cannabis industry, setting them apart from their competition and...
THE CARE SALON
The Challenge
Due to social and systematic barriers, African, Caribbean, and Black women in Ontario are disproportionality testing positive for HIV. Our challenge was to...
NEVER MISS LUNCH
The Challenge
To develop a social impact program for Subway Canada that drives measurable impact on an issue that ties to their business, inspires their...
The Challenge
To drive attention and engagement in an issue that does not get a lot of attention, especially during a federal election.
Our Approach
We reframed not caring...
CENTER FOR HEALTH WORKER INNOVATION
The Challenge
Johnson & Johnson created the Center for Health Worker Innovation to call attention to, and drive action on, the critical quantity...
WARM WELCOME
The Challenge
To help UNIQLO USA reshape its 2019 holiday cause-marketing campaign and bring it to life in-store and online.
Our Approach
We identified a compelling and relevant...
