The Challenge
The year 2020 will likely go down in history as one of the most fucked up, painful, traumatic, chaotic years of the 21st century. Wildfires...
The Challenge
COVID was ramping up and, with it, social-distancing fatigue. And with more and more people lining up for their morning coffee or a bottle of...
The Challenge
To build awareness of Johnson & Johnson’s enduring commitment to frontline health workers around the globe, through its Center for Health Worker Innovation.
Our Approach
Johnson &...
The Challenge
To help Meals on Wheels America inspire businesses and individuals to keep up the generosity and kindness that helped improve millions of isolated seniors’ lives...
The Challenge
To educate Canadians on Nestlé Canada’s sustainability goals and packaging commitments.
Our Approach
With an important story about how Nestlé’s packaging is changing for the better, we...
The Challenge
It can be difficult for families to identify and choose healthy drinks with pure ingredients, since packaged drinks are so often deceitfully marketed. For VIVEAU,...
The Challenge
Help Nestle’s confectionery business re-position Unwrap Some Good and market the value proposition of their sustainable cocoa plan in a clear, compelling manner.
Our Approach
Show Nestle...
The Challenge
To develop a social impact platform that positions Aphria Inc. as a leader in the cannabis industry, setting them apart from their competition and providing...
The Challenge
While the Girl Scout brand is well recognized and highly trusted, the organization came to us after experiencing a multi-year membership decline. They were struggling...
The Challenge
The University of Toronto, Ryerson, York and OCAD wanted to come together for an evening of free interactive learning across 30+ events at multiple venues,...
The Challenge
Drive people into Rexall to get their flu shot. Viruses are infectious, so, the more people get vaccinated, the better off we all are. It’s...
2021
The Challenge
Drunk driving increases around long weekends and holidays. The LCBO tasked Public to develop a campaign to bring awareness to the importance of responsible consumption...
The Challenge
Due to social and systematic barriers, African, Caribbean, and Black women in Ontario are disproportionality testing positive for HIV. Our challenge was to encourage these...
The Challenge
To develop a social impact program for Subway Canada that drives measurable impact on an issue that ties to their business, inspires their franchise owners...
The Challenge
To create more visibility, authenticity and action orientation in the space of diversity and inclusion in Toronto with the hopes that meaningful progress can be...
The Challenge
To increase the number of worldwide volunteer hours for Starbucks employees from 250,000 to 1,000,000 by 2015.
Our Approach
We developed a corporate citizenship strategy and created...
The Challenge
To develop an enterprise-wide citizenship platform that meaningfully and measurably delivers on the bank’s purpose and brand promise, while addressing a tangible social need.
Our Approach
We...
The Challenge
Cosmetic testing on animals is still legal in Canada and worldwide. Can that inspire a new generation of conscious consumers to the brand?
Our Approach
Tap into...
The Challenge
Fast fashion is having a devastating impact on the environment and is an unsustainable business model. As part of the brand’s innovation agenda, we were...
2020 Campaign
The Challenge
Following the success of our 2019 campaign Warm Welcome, we were tasked to create a 2020 in-store and online holiday fundraising campaign for UNIQLO...
The Challenge
To drive attention and engagement in an issue that does not get a lot of attention, especially during a federal election.
Our Approach
We reframed not caring...
