World-changing work

#EFF 2020

  The Challenge The year 2020 will likely go down in history as one of the most fucked up, painful, traumatic, chaotic years of the 21st century. Wildfires...
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    Campaigns

  • Client

    A Public Campaign

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‘Hanks for Distancing

HANKS FOR DISTANCING The Challenge COVID was ramping up and, with it, social-distancing fatigue. And with more and more people lining up for their morning coffee or a...
  • Strategy

    Campaigns

  • Client

    A Public Campaign

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UNIQLO

GIVING TUESDAY – A WARM WELCOME The Challenge Following the success of our 2019 campaign Warm Welcome, we were tasked to create a 2020 in-store and online holiday...
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    Campaigns

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    UNIQLO

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Johnson & Johnson

BACK THE FRONTLINE The Challenge To build awareness of Johnson & Johnson’s enduring commitment to frontline health workers around the globe, through its Center for Health Worker Innovation.   Our...
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    Campaigns

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    Johnson & Johnson

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Meals on Wheels America

DON’T STOP NOW The Challenge To help Meals on Wheels America inspire businesses and individuals to keep up the generosity and kindness that helped improve millions of isolated...
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    Campaigns

  • Client

    Meals on Wheels America

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Nestlé

The Challenge To educate Canadians on Nestlé Canada’s sustainability goals and packaging commitments.   Our Approach With an important story about how Nestlé’s packaging is changing for the better, we...
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    Campaigns

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    UNIQLO

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Nestle Cocoa

The Challenge Help Nestle’s confectionery business re-position ​Unwrap Some Good and market the value proposition of their sustainable cocoa plan in a clear, compelling manner.   Our Approach Show Nestle...
  • Strategy

    Branding

  • Client

    Nestle Cocoa

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Rexall

The Challenge Drive people into Rexall to get their flu shot. Viruses are infectious, so, the more people get vaccinated, the better off we all are. It’s...
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    Campaigns

  • Client

    Rexall

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City of Toronto

The Challenge To create more visibility, authenticity and action orientation in the space of diversity and inclusion in Toronto with the hopes that meaningful progress can be...
  • Strategy

    Campaigns

  • Client

    City of Toronto

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Starbucks

The Challenge To increase the number of worldwide volunteer hours for Starbucks employees from 250,000 to 1,000,000 by 2015.   Our Approach We developed a corporate citizenship strategy and created...
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    Platforms

  • Client

    Starbucks

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NBC Universal

The Challenge Hate happens when people are targeted because of who they are. It thrives when we stay silent. Our task was to help spark a cultural...
  • Strategy

    Campaigns

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    NBCU

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TD

  The Challenge To develop an enterprise-wide citizenship platform that meaningfully and measurably delivers on the bank’s purpose and brand promise, while addressing a tangible social need.   Our Approach We...
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    Platforms

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    TD

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The Body Shop

The Challenge Cosmetic testing on animals is still legal in Canada and worldwide. Can that inspire a new generation of conscious consumers to the brand?   Our Approach Tap into...
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    Campaigns

  • Client

    The Body Shop

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Converse

The Challenge Fast fashion is having a devastating impact on the environment and is an unsustainable business model. As part of the brand’s innovation agenda, we were...
  • Strategy

    Branding

  • Client

    Converse

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LCBO

SPIRIT OF SUSTAINABILITY The Challenge To help the LCBO pivot to meet the urgent needs of Ontarians at the start of the pandemic. The solution had to create...
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    Platforms

  • Client

    LCBO

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Aphria Inc.

PLANT POSITIVITY The Challenge To develop a social impact platform that positions Aphria Inc. as a leader in the cannabis industry, setting them apart from their competition and...
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    Platform

  • Client

    Aphria

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ACCHO

THE CARE SALON The Challenge Due to social and systematic barriers, African, Caribbean, and Black women in Ontario are disproportionality testing positive for HIV. Our challenge was to...
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    Campaigns

  • Client

    ACCHO

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Subway

NEVER MISS LUNCH The Challenge To develop a social impact program for Subway Canada that drives measurable impact on an issue that ties to their business, inspires their...
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    Platforms

  • Client

    Subway

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Maple Leaf Foods

The Challenge To drive attention and engagement in an issue that does not get a lot of attention, especially during a federal election.   Our Approach We reframed not caring...
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    Platforms, Campaigns

  • Client

    Maple Leaf Foods

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Johnson & Johnson

CENTER FOR HEALTH WORKER INNOVATION The Challenge Johnson & Johnson created the Center for Health Worker Innovation to call attention to, and drive action on, the critical quantity...
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    Platforms

  • Client

    Johnson & Johnson

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UNIQLO

WARM WELCOME The Challenge To help UNIQLO USA reshape its 2019 holiday cause-marketing campaign and bring it to life in-store and online.   Our Approach We identified a compelling and relevant...
  • Strategy

    Campaigns

  • Client

    UNIQLO

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