The Challenge

55 million kids across America are facing a widening opportunity gap. We were asked to help 4-H address learning inequities by giving ALL kids equal access to the community, mentors, and hands-on learning they need to create positive change in their lives and communities.


The Approach

Public supported 4-H’s strategic approach to solving this challenge by helping develop its purpose platform and launch campaign, “Opportunity 4 All.” The campaign is designed to raise awareness and critical funding to tackle America’s youth’s greatest crisis, the opportunity gap.

Opportunity 4 All will help eliminate disparity in access to hands-on, skill-building learning programs, giving ALL youth equal access to OPPORTUNITY.


The Impact

Increased awareness of the issue and positive results from alumni, corporate, and individual donors are beginning to roll in since the launch in August.


  • Strategy


  • Client