To develop a social impact platform that positions Aphria Inc. as a leader in the cannabis industry, setting them apart from their competition and providing new touch points for their consumers.
We developed a social impact strategy that strengthened their core values and tapped into a key consumer movement focused on the benefits of plants. The platform, Plant Positivity, focused on providing communities and individuals with increased access to plants and education on the role plants can play in improving everyday well-being.
As part of Plant Positivity’s launch in July of 2019, we developed a partnership with Evergreen, building six gardens with over 2,000 plants and activating meaningful educational and volunteer/employee engagement programs to increase access and education surrounding the importance of plants for our well-being.
Derek Shapton/Westside Studios