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Platforms

Aphria Inc.

 

The Challenge

To develop a social impact platform that positions Aphria Inc. as a leader in the cannabis industry, setting them apart from their competition and providing new touch points for their consumers.

 

Our Approach

We developed a social impact strategy that strengthened their core values and tapped into a key consumer movement focused on the benefits of plants. The platform, ​Plant Positivity, focused on providing communities and individuals with increased access to plants and education on the role plants can play in improving everyday well-being.

 

Collective Impact

As part of ​Plant Positivity’s launch in July of 2019, we developed a partnership with Evergreen, building six gardens with over 2,000 plants and activating meaningful educational and volunteer/employee engagement programs to increase access and education surrounding the importance of plants for our well-being.

 

 

  • Strategy

    Platform

  • Client

    Aphria