The University of Toronto, Ryerson, York and OCAD wanted to come together for an evening of free interactive learning across 30+ events at multiple venues, to bridge the gap between research and the public.
Together with CRAM’s founder, Mary Ito, and the four participating universities, we worked to brand this first-of-its-kind learning festival and market it across a variety of channels. Leveraging OOH, social media, video, print and more, we helped generate buzz about this new festival and drive attendance at the 30+ events.
With near-sold out attendance, multiple media mentions (including CBC, Toronto Star, Breakfast Television and BlogTO to name a few), and a trending moment on Twitter, CRAM’s first year was a smash hit. Plans for 2020 are underway…