A woman with dark hair looking directly into the camera
A glass countertop in The Bay with signage that reads, "Give Money, Get Change", for Hudson's Bay Charter For Change. Beige background with the Hudson's Bay colours, with text that reads, "Hudson's Bay Foundation is investing in the change Canadians want to see. Learn more at hbcharterforchange.com

Hudson’s Bay Foundation

A CHARTER FOR CHANGE

 

 

The Challenge 

In May 2020, the Hudson’s Bay Foundation engaged Public to help develop its new Social Impact Platform. The task was to develop a platform that would drive impact across the country by engaging internal and external audiences on an issue that was meaningful to Hudson’s Bay Company. 

 

The Approach

Public conducted research to identify a focal area that aligned to the business, would significantly engage their audiences on an issue they were passionate about and demonstrated strong impact potential. That issue? Racial inequity.

 

Collective Impact

In May 2021, the Hudson’s Bay Foundation launched the Hudson’s Bay Foundation’s Charter for Change – a commitment to help accelerate racial equity by changing how it invests in communities. The new focus begins with a ten-year, $30 million commitment to support Indigenous Peoples, Black People and People of Colour in the areas of education, employment and empowerment. 

 

Creative Partners
Cossette
Immediate Group

  • Strategy

    Campaigns

  • Client

    Hudson's Bay Foundation