To help the LCBO pivot to meet the urgent needs of Ontarians at the start of the pandemic. The solution had to create impact across Ontario, protect the LCBO’s reputation and engage its consumers and employees.
We leveraged the Spirit of Sustainability platform to redirect the LCBO’s full resources to drive fundraising to help Ontario handle food insecurity emergent during the pandemic.
In just 21 days, we raised $3.3 million in emergency funding to support and sustain food relief programs across Ontario.
Social impact has been at the core of the LCBO’s mandate for over 90 years. Public was tasked with creating a social impact platform that strategically integrates the LCBO’s business objectives and brand to create greater community and business impact.
Spirit of Sustainability focuses on three pillars that support building a more sustainable future.
- Good People: improving the well-being of customers, employees, and communities across Ontario through education and engagement initiatives.
- Good Planet: minimizing impact on the environment with improved practices and infrastructure.
- Good Partnerships: improving the sustainability of the industry through leadership and setting higher standards for suppliers.