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The Challenge

Social impact has been at the core of the LCBO’s mandate for over 90 years. Public was tasked with creating a social impact platform that strategically integrates the LCBO’s business objectives and brand to create greater community and business impact.


Our Approach

Public developed Spirit of Sustainability, a social impact platform that leverages the LCBO’s scale and influence to take a leading stance on sustainability. We took an integrated approach, calling for an enterprise-wide commitment with clear goals that will drive measurable social impact in communities across Ontario.


Collective Impact

Spirit of Sustainability focuses on three pillars that support building a more sustainable future.

  • Good People: improving the well-being of customers, employees, and communities across Ontario through education and engagement initiatives.
  • Good Planet: minimizing impact on the environment with improved practices and infrastructure.
  • Good Partnerships: improving the sustainability of the industry through leadership and setting higher standards for suppliers.
  • Strategy


  • Design


  • Client

    Johnson & Johnson