Maple Leaf Foods

The Challenge

To drive attention and engagement in an issue that does not get a lot of attention, especially during a federal election.


Our Approach

We reframed not caring about food insecurity as something that goes against Canadian values, i.e. equity, compassion and inclusion.


Collective Impact

We built awareness, understanding and active engagement on the issue of food insecurity with 1.4 million vignette video views and over 65,000 Canadians engaging with our custom Instagram polls.
  • Strategy

    Platforms, Campaigns

  • Client

    Maple Leaf Foods