Animated image of a senior woman, Mrs. King, and her orange and white cat
Mrs. King, sitting on her couch watching television, along side her cat. Mrs. King, a Meals On Wheels recipient, opening the door to her friendly Meals On Wheels volunteer. End title card with flowers along the border which reads, "Give A Little Bit To Meals On Wheels America."

Meals On Wheels America

GIVE A LITTLE BIT

The Challenge 

In the wake of the pandemic, nearly 9 out of 10 local Meals on Wheels programs believe there is unmet need for home-delivered meals in their community and nearly half feel they will not be able to support their current client base without funding above and beyond their typical sources. There has never been a more important time to increase attention and support for seniors. For so many, the isolation and loneliness we all experienced through the pandemic is their everyday way of life and the Meals on Wheels volunteer can be the only person a senior sees all week. 

 

The Approach

To help draw attention to the food insecurity and isolation affecting over nine million seniors in America, Meals on Wheels America worked with the creative agency, Public, to develop the heartfelt animated ad spot for the campaign. Featuring Mrs. King, a senior, and her cat, the ‘Give a Little Bit’ ad spot illustrates the transformation a simple visit can have. It showcases how a little bit of help and human connection can brighten the lives of seniors across America. 

 

Collective Impact

The goal of the national fundraising campaign was to raise awareness and funding for vulnerable seniors across the country. Meals on Wheels America successfully raised $2.5M during the campaign period.

 

Creative Partners
Polyester Studio
Pretty Good Songs
Situation

  • Strategy

    Campaign

  • Client

    Meals On Wheels America

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