Meals on Wheels America

DON’T STOP NOW

The Challenge

To help Meals on Wheels America inspire businesses and individuals to keep up the generosity and kindness that helped improve millions of isolated seniors’ lives during 2020’s challenging, earlier months.

Our Approach

Our campaign— Don’t Stop Now— urged people to stay involved, and identified and streamlined easy actions current and new partners could take to keep up support for America’s seniors.

Collective Impact

Don’t Stop Now successfully inspired businesses to evaluate how to wield their corporate power to support America’s most vulnerable people, and lead with purpose, during and beyond the pandemic.