The Challenge

Drive people into Rexall to get their flu shot. Viruses are infectious, so, the more people get vaccinated, the better off we all are. It’s really that simple.


The Approach

Pay it forward with a ‘one-for-one’ model. Each flu shot at Rexall helped vaccinate children and their families in rural Uganda through Rexall’s partnership with AmrefHealth Africa.


The Impact
Increased in-store traffic for flu-shots. Over 175,000 vaccines were delivered to children in rural Uganda.
  • Strategy


  • Client