Scroll to top
Branding

Sovereign

The Challenge

Sovereign General Insurance is a part of The Cooperators, a Canadian owned Cooperative with over 70 years of history in Canada. It was critical for Sovereign to find its own voice and differentiate itself in the market as a values-driven organization dedicated to risk solutions for Canadian businesses.

 

Our Approach

We developed a brand strategy that positioned them as a business insurance leader who understands that experience matters; this translated into a new brand which focused on their Crown as the central motif for their new look and feel.

 

Collective Impact

Since adopting their new brand, which included a new visual identity, logo and branded assets, Sovereign has been getting great feedback from brokers and employees on being able to clearly articulate their valuable and unique offering.
  • Strategy

    Branding

  • Client

    Sovereign