An faded photograph of a refugee family is held in hand

Uniqlo

WARM WELCOME

Warm Welcome

A Uniqlo employee, also a Haitian refugee, folds clothes at the retailer

CHALLENGE

To reshape its 2019 holiday cause-marketing campaign and bring it to life in-store and online, UNIQLO USA needed to identify a compelling, relevant issue that resonated with employees and customers.

Three employees at Uniqlo, also newcomers to Canada under the refugee program, sit on a Uniqlo branded staircase

SOLUTION

Creating a Warm Welcome.

We created a campaign that highlighted UNIQLO’s commitment to hiring and supporting new refugees: Warm Welcome

The work showcased real employees describing, in their own words, the difference a company, community and organization can make. The campaign surpassed UNIQLO’s fundraising goals by 128% with donations going to communities supported by the International Rescue Committee.

Warm Welcome

An animated bird flies high above the city,

An employee at Uniqlo, also newcomer to Canada is seen working in a retail location