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Campaigns

UNIQLO

 

The Challenge

To help UNIQLO USA reshape its 2019 holiday cause-marketing campaign and bring it to life in-store and online.

 

Our Approach

We identified a compelling and relevant issue where Uniqlo had credibility, and which resonated with customers and employees.

 

Collective Impact

The campaign highlighted UNIQLO’s commitment to hiring and supporting new refugees. We surpassed their fundraising goals by 128% this holiday season for the communities supported by the IRC.

 

  • Strategy

    Campaigns

  • Client

    UNIQLO