Nearly 1 in 3 people with periods in the US and Canada live in period poverty, according to proprietary research with YouGov. They miss work, school, and opportunities. In partnership with PERIOD., we set out to educate audiences and raise donations during the holiday season
PERIOD.
DECK THE STALLS
CASE STUDY
ISSUE
SOLUTION
Deck the Stalls with a Holiday Hell Demon
We started a movement to #DeckTheStalls led by an anti-Santa, Crampus (with a C). She passionately shared her mission across media while collecting money at deckthestalls.org, with all proceeds going to PERIOD.
We also activated local PERIOD. chapters to #DeckTheStalls IRL, hanging stockings filled with free period products in public bathrooms across the US and Canada.
It wasn’t all sugarplums and snowflakes. With no money and no time, Crampus relied on tons of talented people to take us from shooting one week to going live the next. And once media companies saw Crampus in action, many lined up to donate space or feature her in the news to help us spread the word (a true Crampus miracle given our $0 media budget).
IMPACT
0M
Views in a
few weeks
0K
Period products
donated
$0K
Dollars
donated
$0
Media budget
Deck the Stalls
Fights Period Poverty
FORBES
Season’s Bleedings: ‘Mother Bitchmas’
Confronts Period Poverty
ADWEEK
Holiday Demon ‘Crampus’
Boldly Tackles Period Poverty
SUSTAINABLE BRANDS
“This was by far our most successful campaign we’ve ever done. Public really understood the tone of our audience without us even having to change a thing.”
Michela Bedard
Executive Director, PERIOD.
AWARDS
WINNER & Audience Honour | Non-Profit Partnership
Silver | Comedy Video
Audience Honor | Comedy Video
Finalist | Social Good Campaign
2023
Silver | Anthem Award
Health Campaign, Non-Profit
Product, Innovation, or Service
2024
Silver Halo | Best Gender Equality / Equity Initiative
Silver Halo | Best Social Impact Creative
2023