Forever Against Animal Testing

The Body Shop

VIDEO

Petition signers are gathered outside Canada's parliamentary building in Ottawa.

ISSUE

When we began this campaign, cosmetic testing was legal in many countries around the world, including Canada. The Body Shop wanted to fight to ban animal testing by activating a new generation of conscious consumers.

Newspaper coverage of the Forever Against Animal Testing protesters, collecting PETition signatures in Canada.

Infographic: "Did you know 80% of countries don't have any laws against animal testing?"

Dogs in a Forever Against Animal Testing cape, against a hot pink background

SOLUTION

Tap into the love Canadians have for their pets.

People love their pets. And of course, those very pets would be horrified to know their animal kingdom friends were used for testing. So we developed the Sign the PETition campaign for people to be Forever Against Animal Testing on behalf of their pets.

Our collective call for change received over 1 million signatures in Canada (over 8 million worldwide), and the Body Shop saw a 17% increase in sales during the in-store campaign activation period. The campaign was then used in the U.S., Australia and beyond. Best of all, in 2023 animal testing was officially banned in Canada.

IMPACT

0M

Signatures in Canada

0M

Signatures Worldwide

0%

Increase in sales

AWARDS

Best Animal Campaign | Halo Awards