To reshape its 2019 holiday cause-marketing campaign and bring it to life in-store and online, UNIQLO USA needed to identify a compelling, relevant issue that resonated with employees and customers.
Uniqlo
WARM WELCOME
Warm Welcome
CHALLENGE
SOLUTION
Creating a Warm Welcome.
We created a campaign that highlighted UNIQLO’s commitment to hiring and supporting new refugees: Warm Welcome
The work showcased real employees describing, in their own words, the difference a company, community and organization can make. The campaign surpassed UNIQLO’s fundraising goals by 128% with donations going to communities supported by the International Rescue Committee.
Warm Welcome