Profit with Purpose

Many private and public companies are involved in different aspects of philanthropy: Canadian Tire has Jump Start, McDonald’s has Ronald McDonald House and Canada’s big five banks sponsor their share of large events. Besides brand building, what do these companies get out of this good work? The Agenda welcomes Phil Haid, co-founder and CEO of Toronto-based social impact company PUBLIC Inc., to discuss how corporate social responsibility can be profit-motivated.Episode:Good Things Flow in Ontario; Profit With Purpose

To read the full article on TVO, click here.