with purpose

A Public Statement
to Brands

Transforming your company into an environmentally-friendly, socially-responsible, ethical and sustainable business is complex.

Figuring out what impact you want to have in the world and how you can communicate it authentically is equally difficult.

Do it right, and you create a significant business advantage.

Do it wrong, and you become a meme at best or boycotted at worse.

The first step is to realize that it’s not a matter of what you believe.

It’s about what you do and what you say. We’ve been helping companies thrive in a complicated, purpose-driven world since 2008.

Let’s make impact, together.

Everything we create
is designed for impact.

Platforms

An evolved approach to corporate and social responsibility corporate philanthropy that is designed to elevate social impact while driving benefits back to the business through close organization/brand alignment.

Campaigns

A campaign designed to create business and social impact by driving customer acquisition, product sales, employee acquisition and retention, donation, or issue engagement (pledge, volunteerism, education, etc.).

Branding

A new or evolved brand strategy that puts social purpose at the core. This strategy influences brand, marketing, internal communications, CSR, social impact and community investment.

Find out how we can help your brand differentiate with purpose.

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Nestlé (Updated)

The Challenge To educate Canadians on Nestlé Canada’s sustainability goals and packaging commitments. Our Approach With an important story about how Nestlé’s packaging is changing for the better, we...
  • Strategy

    Campaigns

  • Client

    UNIQLO

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LCBO (Updated)

2021 The Challenge Drunk driving increases around long weekends and holidays. The LCBO tasked Public to develop a campaign to bring awareness to the importance of responsible consumption...
  • Strategy

    Platforms

  • Client

    LCBO

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#EFF 2020

  The Challenge The year 2020 will likely go down in history as one of the most fucked up, painful, traumatic, chaotic years of the 21st century. Wildfires...
  • Strategy

    Campaigns

  • Client

    A Public Campaign

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ACCHO (Updated)

The Challenge Due to social and systematic barriers, African, Caribbean, and Black women in Ontario are disproportionality testing positive for HIV. Our challenge was to encourage these...
  • Strategy

    Campaigns

  • Client

    ACCHO

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Johnson & Johnson

  The Challenge To build awareness of Johnson & Johnson’s enduring commitment to frontline health workers around the globe, through its Center for Health Worker Innovation.   Our Approach Johnson &...
  • Strategy

    Campaigns

  • Client

    Johnson & Johnson

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City of Toronto (Updated)

The Challenge To create more visibility, authenticity and action orientation in the space of diversity and inclusion in Toronto with the hopes that meaningful progress can be...
  • Strategy

    Campaigns

  • Client

    City of Toronto

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UNIQLO

2020 Campaign The Challenge Following the success of our 2019 campaign Warm Welcome, we were tasked to create a 2020 in-store and online holiday fundraising campaign for UNIQLO...
  • Strategy

    Campaigns

  • Client

    UNIQLO

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Starbucks

The Challenge To increase the number of worldwide volunteer hours for Starbucks employees from 250,000 to 1,000,000 by 2015.   Our Approach We developed a corporate citizenship strategy and created...
  • Strategy

    Platforms

  • Client

    Starbucks

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Converse

The Challenge Fast fashion is having a devastating impact on the environment and is an unsustainable business model. As part of the brand’s innovation agenda, we were...
  • Strategy

    Branding

  • Client

    Converse

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‘Hanks for Distancing

  The Challenge COVID was ramping up and, with it, social-distancing fatigue. And with more and more people lining up for their morning coffee or a bottle of...
  • Strategy

    Campaigns

  • Client

    A Public Campaign

View Project