with purpose

A Public Statement
to Brands

Transforming your company into an environmentally-friendly, socially-responsible, ethical and sustainable business is complex.

Figuring out what impact you want to have in the world and how you can communicate it authentically is equally difficult.

Do it right, and you create a significant business advantage.

Do it wrong, and you become a meme at best or boycotted at worse.

The first step is to realize that it’s not a matter of what you believe.

It’s about what you do and what you say. We’ve been helping companies thrive in a complicated, purpose-driven world since 2008.

Let’s make impact, together.

Everything we create
is designed for impact.

Platforms

An evolved approach to corporate and social responsibility corporate philanthropy that is designed to elevate social impact while driving benefits back to the business through close organization/brand alignment.

Campaigns

A campaign designed to create business and social impact by driving customer acquisition, product sales, employee acquisition and retention, donation, or issue engagement (pledge, volunteerism, education, etc.).

Branding

A new or evolved brand strategy that puts social purpose at the core. This strategy influences brand, marketing, internal communications, CSR, social impact and community investment.

Find out how we can help your brand differentiate with purpose.

Read More →

#EFF 2020

  The Challenge The year 2020 will likely go down in history as one of the most fucked up, painful, traumatic, chaotic years of the 21st century. Wildfires...
  • Strategy

    Campaigns

  • Client

    A Public Campaign

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The Body Shop

The Challenge Cosmetic testing on animals is still legal in Canada and worldwide. Can that inspire a new generation of conscious consumers to the brand?   Our Approach Tap into...
  • Strategy

    Campaigns

  • Client

    The Body Shop

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Johnson & Johnson

  The Challenge To build awareness of Johnson & Johnson’s enduring commitment to frontline health workers around the globe, through its Center for Health Worker Innovation.   Our Approach Johnson &...
  • Strategy

    Campaigns

  • Client

    Johnson & Johnson

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NBC Universal

The Challenge Hate happens when people are targeted because of who they are. It thrives when we stay silent. Our task was to help spark a cultural...
  • Strategy

    Campaigns

  • Client

    NBCU

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UNIQLO

2020 Campaign The Challenge Following the success of our 2019 campaign Warm Welcome, we were tasked to create a 2020 in-store and online holiday fundraising campaign for UNIQLO...
  • Strategy

    Campaigns

  • Client

    UNIQLO

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Starbucks

The Challenge To increase the number of worldwide volunteer hours for Starbucks employees from 250,000 to 1,000,000 by 2015.   Our Approach We developed a corporate citizenship strategy and created...
  • Strategy

    Platforms

  • Client

    Starbucks

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Converse

The Challenge Fast fashion is having a devastating impact on the environment and is an unsustainable business model. As part of the brand’s innovation agenda, we were...
  • Strategy

    Branding

  • Client

    Converse

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Maple Leaf Foods

The Challenge To drive attention and engagement in an issue that does not get a lot of attention, especially during a federal election.   Our Approach We reframed not caring...
  • Strategy

    Platforms, Campaigns

  • Client

    Maple Leaf Foods

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‘Hanks for Distancing

  The Challenge COVID was ramping up and, with it, social-distancing fatigue. And with more and more people lining up for their morning coffee or a bottle of...
  • Strategy

    Campaigns

  • Client

    A Public Campaign

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Rexall

The Challenge Drive people into Rexall to get their flu shot. Viruses are infectious, so, the more people get vaccinated, the better off we all are. It’s...
  • Strategy

    Campaigns

  • Client

    Rexall

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