#EFF2020: A Fitting Send-Off to the Worst Year Ever.

Image of a black man and woman with the former showing his middle finger, as part of the #EFF2020 campaign

At many agencies, it’s a tradition to send your clients and vendors a holiday card, sharing your gratitude and festive cheer. But at a social impact agency, it’s a bit different. This year especially. 

After all we’ve been going through, people need mental health support way more than they do a pretty piece of cardboard. So to send off the worst year ever– and with hopes for a happier, healthier 2021– we at Public have decided to spread our gratitude in a manner with a little more impact than the traditional corporate card. And just a little less cheer… 

We’re sending a big F*** YOU to the year 2020. 

To make it as big and loud as can be, we’ve created the video below to remind people (just in case they forgot) how EFF’d up this year was, along with an opportunity to text 🖕to 1-877-EFF-THIS (1-877-333-8447) to donate $5 to The Mental Health Coalition. For our friends in Canada wishing to send their support to a Canada-specific entity, we encourage making a donation to the Black Health Alliance. Let’s start 2021 off right. 

On behalf of our clients, we’ve made gifts of $2,020 to both the Black Health Alliance and the Mental Health Coalition to kick this off.

And now, we invite you to lift a finger for this cause, which we feel–and speak–quite strongly about. Text 🖕 to 1-877-EFF-THIS (1-877-333-8447) to donate $5 to the Mental Health Coalition*, share this video with everyone you know, and join our conversation on Twitter, Instagram, and Facebook with #EFF2020. 

Thank you,  

And happy f***ing holidays.


* This is not a tax deductible donation.  Standard text messaging and/or data rates may apply.

A special note: we’d like to extend a BIG thank you to all the partners who helped bring this together:

Production: Station Films
Directed: Brendan Gibbons
Music: Ari Posner 
Sound Mixing: Andres Villarreal
Concept, Script, Editing, Social: The team at Public Inc.