Nestle Cocoa
The Challenge
Help Nestle’s confectionery business re-position Unwrap Some Good and market the value proposition of their sustainable cocoa plan in a clear, compelling manner.
Our Approach
Show Nestle where in their complex story they could play and how to show up in a simple way to engage their consumers. Key to our strategy was to put the sustainability strategy right on the packaging.
Collective Impact
The strategy worked incredibly well and helped to drive an increase in sales. We are not at liberty to share the precise results.