City of Toronto
To create more visibility, authenticity and action orientation in the space of diversity and inclusion in Toronto with the hopes that meaningful progress can be made toward creating a Toronto for All.
Through close community consultation, we aligned on a strategic direction to determine the most important thing to tell Torontonians via the campaign and find a creative way to evoke an understanding of the campaign focus’ groups experience.
Through TSAs, social and web assets, we have created increased awareness, engagement and conversation around the diversity of experience amongst Torontonians. Topics have included: accessibility, ageism in the workplace, anti-Islamophobia, anti-black racism, and transgender rights, among others.