Johnson & Johnson

OUR RACE TO HEALTH EQUITY | MY HEALTH CAN’T WAIT 

The Challenge

Due to systemic racism, in the United States and around the world, the color of your skin can be a determinant of how well and how long you live. Enter Johnson & Johnson Our Race to Health Equity (ORTHE), J&J’s $100M enterprise-wide commitment to help close the racial health gap so the color of your skin is not a determinant of your access to care, quality of care or health outcomes.

The Approach

Beginning in 2021, Public was tasked with helping J&J articulate and develop creative communications to engage target audiences in ORTHE, from the development of an ORTHE manifesto video, to the development of Program Spotlight videos, infographics and impact stories. In addition, we helped develop and launch My Health Can’t Wait, a series of community wellness events that helped bring health education and resources to cities across America, to help advance racial equity in underserved communities.

The Impact

In 2023, My Health Can’t Wait events took place in communities across America, helping to provide health resources to over 100,000 community members. This work continues to this day as part of Johnson & Johnson’s ongoing commitment to health equity for all.

The Partners

Erix Mercedes