Campaigns

#EFF 2020

  The Challenge The year 2020 will likely go down in history as one of the most fucked up, painful, traumatic, chaotic years of the 21st century. Wildfires...
  • Strategy

    Campaigns

  • Client

    A Public Campaign

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The Body Shop

The Challenge Cosmetic testing on animals is still legal in Canada and worldwide. Can that inspire a new generation of conscious consumers to the brand?   Our Approach Tap into...
  • Strategy

    Campaigns

  • Client

    The Body Shop

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Johnson & Johnson

  The Challenge To build awareness of Johnson & Johnson’s enduring commitment to frontline health workers around the globe, through its Center for Health Worker Innovation.   Our Approach Johnson &...
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    Campaigns

  • Client

    Johnson & Johnson

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NBC Universal

The Challenge Hate happens when people are targeted because of who they are. It thrives when we stay silent. Our task was to help spark a cultural...
  • Strategy

    Campaigns

  • Client

    NBCU

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UNIQLO

2020 Campaign The Challenge Following the success of our 2019 campaign Warm Welcome, we were tasked to create a 2020 in-store and online holiday fundraising campaign for UNIQLO...
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    Campaigns

  • Client

    UNIQLO

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Maple Leaf Foods

The Challenge To drive attention and engagement in an issue that does not get a lot of attention, especially during a federal election.   Our Approach We reframed not caring...
  • Strategy

    Platforms, Campaigns

  • Client

    Maple Leaf Foods

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‘Hanks for Distancing

  The Challenge COVID was ramping up and, with it, social-distancing fatigue. And with more and more people lining up for their morning coffee or a bottle of...
  • Strategy

    Campaigns

  • Client

    A Public Campaign

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Rexall

The Challenge Drive people into Rexall to get their flu shot. Viruses are infectious, so, the more people get vaccinated, the better off we all are. It’s...
  • Strategy

    Campaigns

  • Client

    Rexall

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Nestlé

  The Challenge To reinforce Nestlé Canada’s reputation as a company committed to its sustainability goals.   Our Approach Wanting to tell an important story about how Nestlé’s packaging is changing...
  • Strategy

    Campaigns

  • Client

    UNIQLO

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Meals on Wheels America

  The Challenge To help Meals on Wheels America inspire businesses and individuals to keep up the generosity and kindness that helped improve millions of isolated seniors’ lives...
  • Strategy

    Campaigns

  • Client

    Meals on Wheels America

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