Fast fashion is having a devastating impact on the environment and is an unsustainable business model. As part of the brand’s innovation agenda, we were tasked with exciting consumers about Converse’s sustainable apparel.
“Life’s too short to waste”. This new, innovative positioning connects Converse’s broad sustainability goals to the brand’s spirit and tone, which inspires consumers to embrace life and create movements.
The brand Renew – just recently launched. Stay tuned for results.