LIFE’S TOO SHORT TO WASTE
Fast fashion is having a devastating impact on the environment and is an unsustainable business model. As part of the brand’s innovation agenda, we were tasked with exciting consumers about Converse’s sustainable apparel.
“Life’s too short to waste”. This new, innovative positioning connects Converse’s broad sustainability goals to the brand’s spirit and tone, which inspires consumers to embrace life and create movements.
The brand Renew launched in 2019 and continues to be among the top recommended sustainable shoes year after year.