The Body Shop

The Challenge

Cosmetic testing on animals is still legal in Canada and worldwide. Can that inspire a new generation of conscious consumers to the brand?


Our Approach

We worked with the Body Shop to develop a campaign that tapped into the love Canadians have for animals by developing the Sign the PETition campaign for people to be Forever Against Animal Testing on behalf of their pets.


Collective Impact

Our campaign received 890,000 signatures in Canada (and over 8,000,000 worldwide), and the Body Shop saw a 17% increase in sales during the in-store campaign activation period. All of our work was then used in the U.S., Australia and elsewhere around the world.

  • Strategy


  • Client

    The Body Shop