NBCUniversal
#ERASETHEHATE
The Challenge
Hate happens when people are targeted because of who they are. It thrives when we stay silent. Our task was to help spark a cultural conversation and engage Americans to speak up and act out against hate.
Our Approach
While hate is loud – especially online – equality and inclusivity can be louder. We identified and championed the individuals and organizations who are making a difference. Together, we can #EraseTheHate.
Collective Impact
This campaign gained 300,000 followers across all channels, received over 90 million impressions, and saw the first-ever People’s Champion Award presented to Bryan Stevenson at the E! People’s Choice Awards in 2019.