The Challenge

Hate happens when people are targeted because of who they are. It thrives when we stay silent. Our task was to help spark a cultural conversation and engage Americans to speak up and act out against hate.


The Approach

While hate is loud – especially online – equality and inclusivity can be louder. We identified and championed the individuals and organizations who are making a difference. Together, we can #EraseTheHate.


The Impact

This campaign gained 300,000 followers across all channels, received over 90 million impressions, and saw the launch of the all-new People’s Champion Award at the E! People’s Choice Awards. The inaugural award was presented to Bryan Stevenson at the E! People’s Choice Awards in 2018 followed by other notable recipients such as P!nk, Tyler Perry, Dwayne Johnson, and Lizzo.
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  • Client