A Smarties box on the table with floating text that connects to the brand logo name which reads, "Thanks to the SMARTIES innovating at Nestlé"




The Challenge
To reinforce Nestlé Canada’s reputation as a company committed to its sustainability goals.


Our Approach

With an important story about how Nestlé’s packaging is changing for the better, we thought there was no better way than to let the packaging speak for itself. So on Earth Day, we launched a campaign that used photography and type to bring iconic Nestlé brand names and packaging to life, communicating Nestlé’s plan of action for a waste-free future in, ahem, snackable video content for social media.


Collective Impact

With over 35M impressions earned, resulting in over 32K visits to Nestlé’s sustainability web page, we increased brand favorability and ad recall among target consumers while educating them about Nestlé’s bold investments and innovative packaging partnerships – like with Loop – helping people to choose products that are both better for their families and the planet.


Creative Partners
Immediate Group
Thrive (Media Partner, 2021)

  • Strategy


  • Client