The Challenge

To reinforce Nestlé Canada’s reputation as a company committed to its sustainability goals.


Our Approach

Wanting to tell an important story about how Nestlé’s packaging is changing for the better, we thought there’d be no better way than to let the packaging speak for itself. So we used photography and type to bring iconic Nestlé brand names and packaging to life, storytelling Nestlé’s plan of action for a waste-free future in snackable video content for social media.


Collective Impact

We let consumers know about Nestlé’s new leaps in transforming their footprint through bold investments in packaging innovation that helps them choose products that are better for their families and the planet.


  • Strategy


  • Client