The Challenge

To educate Canadians on Nestlé Canada’s sustainability goals and packaging commitments.


Our Approach

With an important story about how Nestlé’s packaging is changing for the better, we thought there was no better way than to let the packaging speak for itself. So on Earth Day, we launched a campaign that used photography and type to bring iconic Nestlé brand names and packaging to life, communicating Nestlé’s plan of action for a waste-free future in, ahem, snackable video content for social media.


Collective Impact

With over 35M impressions raised, driving over 32K visits to Nestlé’s sustainability web page, we increased awareness and educated consumers about Nestlé’s bold investments and innovative packaging partnerships – like with Loop – helping people to choose products that are better for their families and the planet.

  • Strategy


  • Client