Platforms
Subway
The Challenge
To develop a social impact program for Subway Canada that drives measurable impact on an issue that ties to their business, inspires their franchise owners and employees, and drives consumer engagement.
Our Approach
In the hearts of its consumers, Subway is a fresh and healthier alternative in the fast-food category – especially at lunchtime. Building on their relationship with Food Banks Canada we repositioned their commitment to focus on the importance of healthy lunch for kids across Canada. The Never Miss Lunch program runs year long, with a campaign during World Sandwich Day, raising funds to support Food Banks Canada’s After the Bell program.
Collective Impact
With Never Miss Lunch, Subway Canada will be able to double the amount of fresh food delivered to the After the Bell program in 2020.