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Campaigns

NBC Universal

The Challenge

Hate happens when people are targeted because of who they are. It thrives when we stay silent. Our task was to help spark a cultural conversation and engage Americans to speak up and act out against hate.

 

Our Approach

While hate is loud – especially online – equality and inclusivity can be louder. We identified and championed the individuals and organizations who are making a difference. Together, we can #EraseTheHate.

 

Collective Impact

This campaign gained 300,000 followers across all channels, received over 90 million impressions, and the first-ever People’s Champion Award presented to Bryan Stevenson at the E! People’s Choice Awards in 2019.
  • Strategy

    Campaigns

  • Client

    NBCU