with purpose

A Public Statement to Brands

Transforming your company into an environmentally-friendly, socially-responsible, ethical and sustainable business is complex.

Figuring out what impact you want to have in the world and how you can communicate it authentically is equally difficult.

Do it right, and you create a significant business advantage.

Do it wrong, and you become a meme at best or boycotted at worse.

The first step is to realize that it’s not a matter of what you believe. It’s about what you do and what you say. We’ve been helping companies thrive in a complicated, purpose-driven world since 2008.

 

Let’s make impact, together.

Our Work

Girl’s Opportunity Alliance

Girl’s Opportunity Alliance

Campaigns Platforms
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Hudson’s Bay Foundation

Hudson’s Bay Foundation

Campaigns Platforms
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Meals On Wheels America

Meals On Wheels America

Campaigns
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Johnson & Johnson

Johnson & Johnson

Campaigns
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The Body Shop

The Body Shop

Campaigns
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NBCUniversal

NBCUniversal

Campaigns
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UNIQLO

UNIQLO

Campaigns
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City of Toronto

City of Toronto

Campaigns
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LCBO

LCBO

Campaigns
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Nestlé

Nestlé

Campaigns
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OTPP

OTPP

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#EFF2020

#EFF2020

Campaigns
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It’s F*cking Water

It’s F*cking Water

Campaigns
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Everything we create is designed for impact.

Platforms

An evolved approach to corporate and social responsibility corporate philanthropy that is designed to elevate social impact while driving benefits back to the business through close organization/brand alignment.

Campaigns

A campaign designed to create business and social impact by driving customer acquisition, product sales, employee acquisition and retention, donation, or issue engagement (pledge, volunteerism, education, etc.).

Branding

A new or evolved brand strategy that puts social purpose at the core. This strategy influences brand, marketing, internal communications, CSR, social impact and community investment.

Find out how we can help your brand differentiate with purpose.

Read More →

Campaigns Platforms

Girl’s Opportunity Alliance

GET HER THERE   The Challenge  Today, more than 100 million adolescent girls around the world are not in school. That’s a lot of empty desks—and a lot of...

  • Strategy

    Campaign

  • Client

    Obama Foundation - Girl's Opportunity Alliance

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Campaigns Platforms

Hudson’s Bay Foundation

CHARTER FOR CHANGE     The Challenge  In May 2020, Hudson’s Bay Foundation engaged Public to help develop its new Social Impact Platform. The task was to develop a platform...

  • Strategy

    Campaigns

  • Client

    Hudson's Bay Foundation

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Campaigns

Meals On Wheels America

GIVE A LITTLE BIT The Challenge  In the wake of the pandemic, nearly 9 out of 10 local Meals on Wheels programs believe there is unmet need for...

  • Strategy

    Campaign

  • Client

    Meals On Wheels America

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Campaigns

Johnson & Johnson

OUR RACE TO HEALTH EQUITY The Challenge Due to systemic racism, in the United States and around the world, the color of your skin is a determinant of...

  • Strategy

    Campaigns

  • Client

    Johnson & Johnson

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Campaigns

The Body Shop

The Challenge Cosmetic testing on animals was legal in many countries around the world, including Canada. The Body Shop tasked us with inspiring a new generation of...

  • Strategy

    Campaigns

  • Client

    The Body Shop

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Campaigns

NBCUniversal

#ERASETHEHATE   The Challenge Hate happens when people are targeted because of who they are. It thrives when we stay silent. Our task was to help spark a cultural...

  • Strategy

    Campaigns

  • Client

    NBCUniversal

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Campaigns

UNIQLO

WARM WELCOME The Challenge To help UNIQLO USA reshape its 2019 holiday cause-marketing campaign and bring it to life in-store and online.   The Approach We identified a compelling and relevant...

  • Strategy

    Campaigns

  • Client

    UNIQLO

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Campaigns
September 1, 2021

City of Toronto

#TORONTOFORALL    The Challenge To create more visibility, authenticity and action orientation in the space of diversity and inclusion in Toronto with the hopes that meaningful progress can be...

  • Strategy

    Campaigns

  • Client

    City of Toronto

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Campaigns

LCBO

DRIVE SOBER   The Challenge  Drunk driving increases around long weekends and holidays. The LCBO tasked Public to develop a campaign to bring awareness to the importance of responsible...

  • Strategy

    Campaign

  • Client

    LCBO

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Campaigns

Nestlé

A WASTE-FREE FUTURE    The Challenge To reinforce Nestlé Canada’s reputation as a company committed to its sustainability goals.   The Approach With an important story about how Nestlé’s packaging is changing...

  • Strategy

    Campaigns

  • Client

    Nestlé

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Campaigns Platforms

OTPP

INVESTING TO MAKE A MARK    The Challenge With pension fund peers already playing in the thought leadership space, Ontario Teachers Pension Plan (OTPP) needed to establish themselves as...

  • Strategy

    Campaign, Platform

  • Client

    OTPP

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Campaigns

#EFF2020

  The Challenge The year 2020 will likely go down in history as one of the most fucked up, painful, traumatic, chaotic years of the 21st century. Wildfires...

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Campaigns

It’s F*cking Water

The Challenge  Clean drinking water is something we take for granted in Canada. However, for individuals belonging to Indigenous communities, easy access to clean drinking water can...

  • Strategy

    Campaign

  • Client

    Public Inc.

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